„Study in Estonia“ marketing campaign reached the final of the global international education PIEoneer Awards 2020

25.08.2020 | 12:11

Estonian national higher education marketing initiative "Study in Estonia" has been shortlisted as a finalist in the Marketing campaign of the year category at the prestigious PIEoneer Awards 2020 with the campaign "Welcome Bag - a warm welcome to new international students".
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One of the biggest global international education media companies, The PIE (Professionals in International Education) has announced the finalists for the global awards that celebrate innovation and achievement across the whole of the international education industry. Besides "Study in Estonia" the finalists for the "Marketing Campaign of the Year" come from the United States, United Kingdom and Saudi Arabia.

"We are delighted to be amongst a distinguished group of finalists," Eero Loonurm, the head of the higher education international marketing, said. "Our main aim is to help our universities in internationalization. Foreign students who get accustomed to life in Estonia during their studies could contribute to the local labour market and economy also after graduation," he added.

The finalists for the "Marketing campaign of the year" are:

* Houghton Mifflin Harcourt, US - Carmen Sandiego: Fearless Kids Around the World
* King Abdullah University of Science and Technology (KAUST), Saudi Arabia - Bring Your Future Into Focus
* Londonist DMC, UK - Londonist On Tour
* Study in Estonia, Estonia - Welcome Bag: a warm welcome to new international students
* UCL, UK - Disruptive Discoveries #MadeAtUCL
* University of California, US - UCEAP Changed Me
* University of Hertfordshire, UK - Keep Communicating
* University of Portsmouth and International College Portsmouth (ICP), UK - #MySTEMjourney

Clare Gossage, the COO and Co-Founder of "The Professionals in International Education" said the Welcome Bags have helped to position Estonia as a welcoming and innovative country for international students.

"The Welcome Bag campaign ran country-wide and included every university in an impressive, fully coordinated approach," she added.

"Our Welcome Bag focuses on two points that are essential in the national Higher Education marketing strategy: recruitment and employability," Triinu Lillepalu, Study in Estonia International Marketing Specialist added. "If international students are satisfied with their arrival experience, there is a bigger chance they truly recommend their experience to other prospective students. When it comes to employability, the best way to tell students that we expect them to enter our labour market is during the orientation phase (the first two weeks in Estonia). We see that almost half of them continue working in Estonia after receiving a diploma."

The PIEoneer Awards are the only global awards that celebrate innovation and achievement across the whole of the international education industry. This year, the awards ceremony will be delivered online on Friday, October 2. With a distinguished judging panel representing geographical and professional diversity, The PIEoneer Awards recognise both individuals and organisations who are pushing professional standards, evolving their engagement or redefining the international student experience. This is the fourth year the awards have run.

Study in Estonia is a cooperation initiative that introduces Estonia as a country offering high quality higher education opportunities. All Estonian institutions of higher education at which it is possible to study in at least one program that is taught fully in English and is internationally recognised can participate in the the programme. The activities of Study in Estonia are coordinated by the Estonian Education and Youth Authority in the framework of the Dora Pluss program, which is being realised via the European Regional Development Fund (ERDF) and with the aid of EU structural support.

PIE Awards 2020 finalists: https://pieoneerawards.com/2020/en/page/pieoneer-awards-2020-finalists